Originally only a supplier of pylon signs to Caltex SA on the Delta Project, First African Corporate Identity first engaged with Caltex back in 2002 when we were asked to tender for all Caltex SA's signage needs. We became Caltex SA's sole supplier of signage for NTI (New-To-Industry) sites.
In 2006 we were asked to oversee the Techron rollout through which around 800 sites were visited across South Africa to install the new with Techron panels on all the pylons countrywide.
For the last few years we have been assisting Chevron SA, which has now become Astron Energy, with its new 2020 image. The first site, MV Motors in Paarl, was installed in February 2010.
The new design combines modernized elements and vibrant LED lighting to create a uniquely powerful image that improves long-range visibility, offers a warm, inviting customer environment and maximizes lighting quality and energy cost savings. A full array of signage components including company logos, wordmarks, pylons, canopies, column spreaders, bulkheads, shopfront, LED lightline, directional signs and trash valets were deployed as part of this project.
Astron Energy bought Caltex late in 2019.